Going Beyond Payments at the Point of Sale: AEVI and Moroku Partner to Mobilize Small Merchants
London, 07/06/17 – AEVI and Moroku today announced a partnership to bring their all-in-one small merchant POS software Marrakash to AEVI’s Global Marketplace; a B2B app store for smart Point of Sale (SmartPOS) devices. Marrakash is designed with the next generation of banks in mind, delivering a single solution for their small retail and hospitality merchants that seamlessly integrates their business, products, customers and payment systems into one easy-to-use platform. The partnership will leverage AEVI’s open solutions and global support infrastructure to target multiple vertical markets including the hospitality, food and drink, retail and financial service industries.
Based in Sydney, Australia, Moroku is a pioneering Fintech firm that is providing the finance industry with engaging banking and payment experiences through gamification. AEVI’s Global Marketplace will now also feature Moroku’s Marrakash, POS software that enables small mobile merchants to grow and run their business entirely from a single SmartPOS device.
Marrakash is already in operation today with merchants in Australia, India, North America and the UK. Voted runner-up at the New Zealand Payment Innovation awards, Marrakash enables businesses to display a full product catalogue, create bespoke customer loyalty schemes and take secure card payments on the go. This gives merchants the control and freedom to run their business and take payments however, and wherever, they need. Having Marrakash available on AEVI’s Marketplace will allow vendors across the globe using AEVI-enabled POS hardware to download and add the app directly to their SmartPOS device. The strategic partnership will increase Marrakash’s speed to market in key US and European territories where AEVI already have a strong, and ever-growing, presence.
Colin Weir, Moroku CEO says “Banks have traditionally sat outside of the typical SME daily business cycle. By orienting their solutions around the merchant’s needs, and helping them run their business, they can offer more value, be more relevant and be there as a trusted brand when payments and financing are required. Built on the IBM BlueMix cloud for technical reliability and as a trusted brand for banks, Marrakash is proven to work, already valued by SMEs across the globe. Now is the time to scale our solution, and we believe our partnership with AEVI provides us with the perfect platform to do just that.”
“We are thrilled to welcome Moroku to our Global Marketplace” said Mike Camerling, Director of Marketplace, AEVI. “Our open ecosystem, and connected devices, enable banks and merchant acquirers to introduce a new range of value propositions to their merchants. The Marrakash app is the perfect example of how SmartPOS solutions are creating a world beyond payments, and helping to simplify and revolutionize the way small merchants operate.”
AEVI continues to pioneer and lead the payments community towards an open ecosystem championed by collaboration. Providing banks and acquirers with the capabilities to differentiate themselves on more than just price and technical specifications. To find out more about how AEVI continues to grow its choice of value-added apps and services please visit marketplace.aevi.com.